Media Relations
Decades of experience capturing the media's attention through news-driven outreach, trend-jacking, seasonal angles, and proactive narratives — across earned, owned, and paid channels.
- Earned media
- Owned media
- Paid media
- Trend-jacking
Est. 2022 · San Francisco
Oak Street Communications is an integrated PR studio for founders and operators at the edges of technology, healthcare, and culture.
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What we do
Three disciplines, one strategy. We move with your business and translate the complexity of your work into stories the right audiences can't ignore.
Decades of experience capturing the media's attention through news-driven outreach, trend-jacking, seasonal angles, and proactive narratives — across earned, owned, and paid channels.
At our roots we are storytellers. We turn executive perspective into provocative, captivating content that sets the agenda for the industries you operate in.
We prioritize measurable results to ensure we meet campaign goals — using licensed and proprietary tools to evaluate program success against the metrics that matter.
How we work →
About
In the 90s, fate united Vikki Herrera and Kristen White at UC Berkeley, igniting a friendship that has flourished over decades. With 50+ years of combined expertise in PR, marketing, and communications, they launched Oak Street Communications to do work the legacy agencies couldn't.
We breathe life into brands, revolutionize strategies, and shape narratives — with the rare combination of senior craft, data fluency, and unmistakable taste.
Where partnerships thrive, stories ignite, and success takes root.
Founders
Senior practitioners — every account, every day. No junior hand-offs.
Co-founder · Corporate Comms & Marketing
Vikki is a corporate communications and marketing leader with over 25 years of experience developing and executing integrated marketing, PR, executive communications, employee communications, and events. She specializes in working with marketing and technology clients at key business growth inflection points — shaping their market position and company perception through high-impact PR campaigns.
Co-founder · Strategy, Data & Analytics
Kristen has spent the majority of her over 25-year career working with clients of all sizes, pairing strengths in marketing and communications with data and analytics. Working closely with c-level executives and their teams, she has a natural talent for quickly identifying a client's story and honing in on the best way to clearly deliver that message.
Contact
Tell us about your company and what you're building. We respond personally within two business days.